Running Of The Brides in NYC

By Dara & Lauren

Earlier today we heard the news about Filene Basement’s annual bridal gown special.  Some of you may have seen this on television a few times.  In NYC, brides started lining up outside of Filene Basement as early as 4am.  The store open up at 8am for brides, mother of the bride and bridesmaids to shop for discount dresses.  Gowns started at $250 and the highest price was $699 for a gown that originally cost $5,000.  The store was jam packed with brides trying on dresses and trying to get a hold of as many gowns as possible.  It was madness.  Some brides walked away with as many as five gowns. 

Many of the brides are stopping by M&J Trimming to sparkle up the rest of their dress with embellishments.  Now that they’ve got their dresses, it’s M&J’s turn to complete it with some stunning fabric trimming and custom designed veils.

To watch the video of what went on, click play.  On the bottom right of right of the video, you can click on the triangle and select HD to watch it in high def.